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Avex AISet your gym's voice

Set your gym’s voice

Web Owner · Admin

This is the setting that separates “our gym texted me” from “some software texted me.” Spend fifteen minutes on it.

What you configure

Go to SettingsAI Agent.

SettingWhat it controls
ToneHow your gym talks — “direct and encouraging,” “warm, a bit sarcastic,” “no-nonsense”
Slang and phrasesWords to use naturally — how you say “workout,” what you call members, your standing phrases
Words to avoidAnything that isn’t you. “Fitness journey,” “crush it,” “let’s gooo”
Emoji styleNone, minimal, moderate, or heavy
Sign-offHow messages end — ”— Coach Mike,” “Team Iron Forge,” or nothing
Example messagesReal messages you’ve written. The AI learns your cadence from these

Example messages matter most

Paste in three to five texts you’ve actually sent members. Not polished marketing copy — real messages, including the short ones.

The AI picks up sentence length, punctuation habits, and how formal you are far better from examples than from a description.

What voice does and doesn’t control

Controls: word choice, tone, slang, emoji, sign-off.

Doesn’t control: formatting rules and safety behavior. Those are fixed and can’t be overridden by voice settings — so a stray instruction in an example message can’t make the AI start sending walls of text or ignore throttling.

Testing it

Set every messaging skill to Assist, wait for drafts, and read them. If a draft doesn’t sound like you, adjust the voice profile — usually by adding to the avoid list or adding a better example.

Common corrections

Draft feelsFix
Too corporateAdd casual example messages; add corporate phrases to the avoid list
Too casualRemove slang; add more measured examples
Too longAdd short examples — most gym texts should be one or two sentences
GenericAdd gym-specific vocabulary — your class names, your community’s in-jokes
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