A2P approval
The problem
US carriers require every business sending application-to-person SMS to be registered under A2P 10DLC. Unregistered traffic gets filtered, throttled, or silently dropped.
Most gym owners don’t know this exists until their texts stop arriving — and they usually blame the software.
What Avex does
We get your gym A2P approved as part of onboarding, handled in the CRM layer. You don’t navigate the registration process yourself.
The result: you text from your own registered business number with carrier-approved throughput.
Why it matters beyond deliverability
Every AI skill depends on messages actually reaching members. An unregistered number makes the entire AI layer look broken through no fault of the platform — drafts send, nothing arrives, nobody replies.
What you’ll need to provide
Standard business registration details: legal entity name, tax ID, business address, and a contact. Same information Stripe already asked for.