Engagement report
Web Mobile Owner · Admin · ManagerReports → Engagement.
What it shows
- Active versus inactive members
- Check-in frequency distribution
- At-risk members
- Engagement trends over time
The number that predicts cancellation
Attendance decline. A member who trained three times a week and now trains once is far more likely to cancel than one who has always trained once.
The absolute number matters less than the change. This report surfaces the change.
Acting on it
| Signal | Action |
|---|---|
| Attendance dropped by half | Personal outreach, or let Churn Prevention handle it |
| No visits in 30 days | Reactivation territory |
| Never got past 5 visits | Onboarding problem — check your first-month experience |
| High engagement, 6+ months | Referral and PT upsell candidate |
Where the AI overlaps
Churn Prevention scores members daily on this data and contacts at-risk members automatically. The report is for you to see the pattern; the skill is for acting on it at scale.
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